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Welcome to SidePocketLab—part research bunker, part public workshop—where every post is the output of a real experiment run by operators who still carry P&Ls, not just opinions.

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How can we help you?​

Share the goal, the friction, and we’ll map the next experiment together.

Design​

We prototype workflows, dashboards, and brand touchpoints that feel cohesive from the first sketch, keeping usability and experimentation data at the center.

Development​

Every build is modular and well-documented, so you can ship faster today and still understand how to iterate tomorrow.

Marketing​​

We craft campaigns rooted in measurable hypotheses, mixing content, lifecycle journeys, and partnerships that actually move acquisition metrics.

Social Media​​

Expect channel-specific playbooks that translate your voice into snackable assets, backed by editorial calendars and performance feedback loops.

eCommerce​​

From checkout flows to post-purchase automations, we optimize the revenue stack so each visitor sees
relevant offers and friction stays low.

Help & Support​​​

Service scripts, knowledge bases, and escalation paths are published alongside KPIs, ensuring
customers get consistent answers and you get clean insights.

Portfolio​

Our portfolio is a living logbook of experiments—from lean side hustles to multi-market launches—each entry pairing hard metrics with the templates, automations, and creative assets that got us there.

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Laptop on a desk in front of a lager screen
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Our Customers​

We work with builders who value transparency as much as results—millennial founders, solo operators, and hybrid earners who want lab partners that ship alongside them and share the data trail in plain language.

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“Amazing Designs and Quality Work!”​

Amazing designs and quality work! SidePocketLab doesn’t just polish a brand—they reverse-engineer every asset from real performance data. Our microsite went from prototype to launch-ready in days, and the handoff docs meant my team could iterate without a single Slack back-and-forth.

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John Doe​

CEO, ACME INC.​

Meet Our Leadership​​

Joanne sets the experimentation agenda and narrative voice, Fred pressure-tests every model before it ships, while Lisa keeps all running smoothly, and together they keep the lab honest with weekly review rituals that turn raw data into decisions.

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Joanne Williams​

Founder​

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Fred Buster​

Director OPS​​

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Lisa Hoffman​​

Director HR​​

Want to be kept on the loop?​

Drop your email and we’ll send you curated experiment highlights, fresh automation recipes, and early access invites before they hit the main feed.

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